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Hi there, everyone, im j. J. Ramberg and welcome to the beginning of the 13th season of your business. The show dedicated to helping your growing business. Picture this. One of your competitors gets bought out and suddenly new customers are giving your company a shot. Sounds fabulous, right . Not always. The family who owns a michigan Ferry Company really thought they were ready to navigate the big busy Summer Travel season last year, until passengers started showing up in droves and they realized that there was some rough waters ahead. It was a wakeup call. It was everything from a slap in the face or a kick in the butt. We tried to organize ourselves but did we really nail it . No. We didnt. The summer of 2017 was one for the record books at sheplers macina island ferry in northern michigan, but not in the way the family had hoped. Did we ever think it would be like this . We never thought it would be like it is. It was the point that we thought, holy crow, weve never seen this. We s

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