It s not as confusing as it s made out to be.
Cabital has launched a new spot aimed at making it abundantly clear that crypto isn’t only for tech whiz kids. The campaign was rolled out in collaboration with TBWA \ Singapore.
The crypto wealth management company could have gone into great depth on the benefits of blockchain, or they could have driven home the pros of decentralized finance. Instead, they brought us ‘Crypto. Without the Crazy.’
The 30-second spot simplifies the crypto business in beautifully metaphorical terms.
What’s this all about? Money.
Bull. Bull market. Money. Next.
Crypto is only for those damn tech geniuses, right? Wrong. Lie! Lie? Bullshit!
July 6 2021, 12:56 pm | BY Kim Shaw | No Comments
Driven by its belief that cryptocurrency should be for everyone, not just finance or tech geniuses, crypto wealth management company Cabital partnered with TBWA\Singapore to build a distinct creative platform that would set them apart from the complexities that has come to characterize the crypto world.
With a brand strategy of putting the common sense into Crypto, the agency created the first piece of work off the new tagline ‘Crypto. Without the crazy’.
Asheen Naidu, TBWA\Singapore Global Creative Director, said: “It’s always great creating a brand from the ground up, and with brave clients like Cabital, we had a lot of fun bringing true disruption to the crypto category.”
More than 36 creative leaders from Australia and around the world came together virtually last night with all 2021 AWARD School students for the second annual AWARD School Legendary Lesson.
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The integrated campaign challenges you to make an impossible choice between two people in need
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research.
There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help?
‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to – the young mother with pancreatic cancer or the retired musician with Parkinson’s disease? The teacher with a kidney condition or the student with immune disease?
Standard Chartered Film is a Wild Sustainable Ride Through Different Eyes is part of a new chapter in the bank s commitment to financing sustainability in places that need it most.
Standard Chartered has launched a new global brand campaign with the film “Through Different Eyes.” The spot was filmed last year in Croatia.
The bank is committed to financing $35 billion USD of clean technology and renewables and $40 billion USD of sustainable infrastructure by the end of 2024. The campaign is an effort to underscore that plan.
Using a mix of real footage and CGI, the film takes viewers on a journey of sustainability. It’s a wild ride on the backs of horses, rabbits, dolphins, and a pelican. The one-minute spot features a number of staggering shots and it’s honestly a bit difficult at times to tell what’s real and what’s been animated.