But there is one key difference. As well as ingredients such as oats, cocoa and dates, HOP bars are made with insects - specifically, protein from crickets. The start-up business is launching a crowdfunding campaign next month to bring its insect-based products to a wider audience. Matthew Mundroina from Brighton is one of three ambitious graduates behind the company, who want to change the way we get our protein.
Geoff, Ash and Matthew, the founders of HOP Along with Geoffrey Knott and Ash Fallahi, Matthew founded HOP in 2018 after successfully pitching for funding at the University of Surrey, where the three had studied.