How to do marketing and advertising in Indonesia? Indonesia has over 270 million citizens, with more than 1,500 varying ethnic groups. Marketers and advertisers need to know their audience’s demographics in order to produce a successful campaign. This is why Indonesia’s diversity may become overwhelming for new businesses entering the Indonesian market.
Influencer marketing is the dominating marketing trend in Indonesia. Celebrities, KOLs, and content creators are wonderful for brand growth. Influencers have genuine relationships with their audience. Brands can leverage influencer relationships with audiences and convert it into sales.