1954 to 2023: How Cannes Lions Festival evolved over the years: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Advertising legend Jeff Goodby will take the Writing to Length masterclass live via Zoom from Los Angeles on Day 2 of this year’s Copy School in November in both Melbourne and Sydney. 7-11 and 14-18 November respectively. Intimate venues, strictly limited vacancies. (Register now at copyschool.org.)
With the International Festival of Creativity, Cannes Lions 2022, taking place this week, it has indeed come a long way from being initiated in 1954 to becoming a global barometer for the creative industry today
The Liberty Guild began with a bold premise: that advertising is a multi-billion-dollar broken business. Winning the ‘Business Transformation Strategy’ category, it went on to win the Grand Prix at the at The Drum Awards for Agency Business in 2021. Here, the team behind the entry explains why - and how - it turned the traditional agency model on its head.