Care For Kids, Australia’s leading childcare search platform, has launched its new brand campaign via independent creative agency Hardhat. The ‘Childcare, taken care of’.’ campaign comes at a time when the return to offices sees many Aussie parents in dire need of childcare services.
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Childcare search platform Toddle acquires Care for Kids
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Childcare search platform Toddle acquired rival Care for Kids for $11 million, after bringing on board a slate of new investors including DWS founder and avid Block purchaser Danny Wallis.
Combined, the two businesses have more than 3 million visits each year from families trying to choose a local childcare centre.
Toddle CEO Arthur Charlaftis (left) with Care for Kids founders Roxanne and Mark Elliott.
SGR photo
Toddle is led and founded by former REA Group chief operating officer Arthur Charlaftis, who has also owned and operated childcare centres with his wife Effie for two decades as well as working in the pharmaceutical industry.