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PR is getting more outcome-focused and delivering measurable results: Arneeta Vasudeva

PR is getting more outcome-focused and delivering measurable results: Arneeta Vasudeva

Zippo sparks a new beginning in India with a campaign that burns stereotypes and celebrates confidence

New Delhi [India] June 30 (ANI/BusinessWire India): Following its market re-entry last year, iconic windproof lighter brand Zippo goes live with its first landmark brand campaign in India

Zippo s latest campaign burns stereotypes and celebrates confidence

The digital film by Ogilvy India is a statement about pursuing opportunity in life and showing resilience.

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