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Spotify (NYSE:SPOT) has drawn comparisons to
Netflix on multiple occasions, particularly as the streaming-media company invests in podcast content. Spotify s latest investment is the exclusive rights to Dax Shepherd s
Armchair Expert, which follows its deal last year with Joe Rogan.
The move to build up a library of exclusive and highly differentiated content rights, even at significant costs, echoes Netflix s shift in strategy around 2012. It worked out well for Netflix, and looks like it ll work out well for Spotify, too.
Spotify said on Wednesday that it reached an exclusive multiyear licensing deal with popular podcast Armchair Expert, adding to the streaming service s growing repertoire of audio programs. Armchair Expert, launched in 2018, is co-hosted by comedian Dax Shepard and Emmy-nominated producer Monica Padman. The weekly program has interviews with thought leaders, authors, celebrities and artists. It was the most downloaded new podcast on iTunes in 2018 and one of the most popular podcasts on Spotify. Dax and Monica s kindred way of engaging their listeners with conversations so honest, authentic and poignant are why listeners come back to them every week, said Dawn Ostroff, Spotify s chief content and advertising business officer in a statement. We made it no secret that we wanted to bring some of the world s most respected podcasts and dynamic creators to Spotify exclusively, and we are very excited to add Armchair Expert, alongside its hugely loyal global following of dedicat
Dax Shepard s Armchair Expert will now be a Spotify exclusive.
All past and future episodes will no longer be on competing platforms like Apple Podcasts.
Apple Podcasts is losing another show to an exclusive deal.
Today, Spotify announced that it has signed a deal to make Dax Shepard s Armchair Expert podcast exclusive to their streaming service. All past and future episodes of the show will only be available on Spotify starting on July 1, 2021.
Calling all psychology enthusiasts, talk show fans, and Armcherries: We have some exciting news. The podcast Armchair Expert, cohosted by actor, filmmaker, and comedian Dax Shepard and Emmy-nominated producer and personality Monica Padman, is coming exclusively to Spotify. All past and new episodes, which are produced by Rob Holysz, Monica, and Dax, will remain free and available to stream exclusively on the platform starting July 1. The partnership also includes a first look deal with Armchair Umbrella Network.
“The Armchair Expert” will be available only on Spotify starting July 1
Sean Burch | May 12, 2021 @ 11:00 AM
“The Armchair Expert,” the podcast co-hosted by actor Dax Shepard and podcaster Monica Padman, is heading to Spotify in a multiyear exclusive deal, the streaming giant announced on Wednesday. Terms of the deal were not disclosed, but Spotify said it also includes a first-look deal with Armchair Umbrella Network.
Shepard’s podcast launched in 2018 and quickly became one of the most popular celebrity-hosted shows around, routinely ranking in the top 30 on Apple’s podcast charts. (It’s currently the 16th most popular podcast on Apple.) The show features an eclectic mix of guests, with recent interviewees including Bill Gates, Seth Rogen, Andrew Yang and Amy Poehler. Actress Kristen Bell, Shepard’s wife, is also a frequent guest.