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3 Colorado Companies Fixing Common Fashion Woes
Patti & Ricky, Halfdays, and Pepper want to make sure everyone has access to clothes they feel good in.Lauren Puckett •
The greatest depths of despair can be found in the fitting room. But the issue goes beyond tight waistbands for certain consumers, with their unique sartorial needs seemingly ignored by the fashion industry. That is, except for these three Colorado companies patching holes in the market.
Photo courtesy of Patti + Ricky
Frustration: Adaptive fashion clothing options made specifically for people living with disabilities and medical conditions is difficult to find and often drab when you do. “Most of the fashion industry isn’t even thinking about functionality,” Patti & Ricky founder Alexandra Herold says.
Olympian and her two partners launch Denver-based women’s skiwear brand
Photos courtesy of Halfdays)
As an Olympic skier, Kiley McKinnon had tried out almost every women’s skiwear brand on the market.
But she was frustrated with the lack of both fashionable and functionable options out there.
“Right now on the market there’s obviously many technical brands out there, like North Face or Patagonia, but they don’t market to someone who wants to look and feel good on the mountain in a more fashionable way,” McKinnon said. “Then there’s fashionable companies like Moncler and Bogner, which are high-end and super expensive but don’t always fit everyone’s personal style.”