On a giant flyover in the sprawling Indian metropolis of Mumbai, a transgender art collective is trying to change attitudes as radically as it transforms the concrete pillars into brightly colored murals.
Known as “hijras,” individuals identified as male at birth but now part of India’s “third gender” have an ambivalent position on the edges of Indian society, respected and feared in turn as some Hindus believe they hold the power to bless or curse.
Denied jobs at most workplaces, many are forced to beg at traffic intersections, where they are a common sight in cities or on trains.
Some turn up at
The Absolut Creative Commune, with the goal of championing an open and harmonious world and bringing positive change to the globe via art, will operate as a catalyst in a world where societies are fragmented, generating positive change, .
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Get latest articles and stories on Business at LatestLY. Absolut unveils an inspiring new campaign - Absolut Creative Commune - with an aim to champion an open and harmonious world and create positive change through art. Business News | Absolut Collaborates with Diverse Indian Artists for a New Campaign - Absolut Creative Commune.
New Delhi [India], January 19 (ANI/BusinessWire India): Absolut unveils an inspiring new campaign - Absolut Creative Commune - with an aim to champion an open and harmonious world and create positive change through art.