Premiumisation, where users are not shying away from paying extra for a better experience, convenience, connectivity and energy efficiency, will be the key proposition for the industry as it seeks to consolidate growth after double-digit value-based growth in the festival season and encouraging business in the wedding season.
Automobile manufacturers, consumer goods companies and appliance makers have observed growth in sales during Dhanteras and expect the trend to continue for the next three days. The manufacturers have reported a high double-digit growth during pre-Diwali Dhanteras sales, in comparison with the same period last year.
Appliances, consumer electronics sales expected to grow 20% during festivals backed by cricket fervour orissapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from orissapost.com Daily Mail and Mail on Sunday newspapers.