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Apple is inviting developers to reach customers before they search using new advertising slots on the App Store.
Developers have been able to advertise via the App Store search results since 2016, but users had to initiate a search to see an ad. Now, customers will see a new section in the App Store search tab before a query has been made.
When a customer clicks on the search tab in the App Store app, they see a list of apps under Discover and Suggested. Apple has been testing a new advertising slot under the Suggested list, which is now available for developers to target with their ad campaigns.