9 March 2021, 9:50 am EST By Apple iphone ATT rule ( Pexels/Adrianna Calvo )
Apple recently released iOS 14.5, and now the new App Tracking Transparency policies require developers to get consent before they can share user data with third-party advertising networks.
However, this new update may not be as effective as expected because a new French complaint alleges that the tech giant s own advertising network is not held to the same standard.
Apple s French antitrust complaint about ads
According to Bloomberg, the complaint accuses Apple of allowing data from the company s apps to serve targeted ads by default.
Apple s system does not fall under the App Tracking Transparency or ATT rules because there is no third-party data sharing. However, this loophole is viewed by Apple users as unfair treatment.
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