little over an hour now. at this point in the afternoon late afternoon in california. joining me now is lance ulenoff, editor and chief of mashinable.com and former editor of pc magazine. thanks for joining me tonight, lance. thanks for having me on. you were a friend of steve jobs for a very long time. what is your reaction to where we are tonight with this news? well, i should say, you know, i m stunned. i worked with apple for year, you know, talking to them about products. i ve been in the same room with steve jobs during his many product announcements. i never had the pleasure of sitting down to dinner with him though i wish i had. greatly admired what he did to our industry. i ve been in this industry for an awfully long time. and i have never seen a figure
and when he left, clearly apple was left substantially reduced. and i think to a large extent, when he left, he was substantially reduced. both the company and steve jobs needed each other decembsperate and it s doubtful any one of them could survive the others. i think it was one of the reasons he was tied so tightly to the job. he was convinced he couldn t survive without being a major part of apple. so it s his passing is a great, a very deep meaning i think for the overall technology market and in general apple in particular. technology analyst rob enderle, thank you very much for joining me. my pleasure. take care. joining me now, by phone, is cnbc s ron ensauna. thanks for joining me. lawrence, thanks for having me. on truly sad day and obviously for the jobs family and the people around him and also as was just said, i mean, for an entire industry that s been so innovative and mr. jobs has been
detectives have harnessed apple s products to do their jobs more efficiently and intuitively. tonight our city, a city that has always had such respect and admiration for creative genius, joins with people around the planet in remembering a great man and keeping laurene and the rest of the jobs family in our thoughts and prayers. joining me now is janet shamlian who is live just outside of apple headquarters in cupertino, california. janet, what is the scene there? reporter: well, you know, this is the home, the campus of apple, lawrence. and right now the flags behind me, i don t know if you can see them, they re flying at half-staff. there s a sense of sadness here. the news is still so fresh. the work day here on the west coast is just ending or in many cases still continuing here. but this is the birthplace of
i think he imbued the company with enough spirit and has tim cook and a product pipeline deep enough that s going to survive him several years to come. for those that i think are maybe overly pessimistic about apple s future, i think one of the genius elements of mr. jobs is he s been able to create an entity that probably has a very good life going forward. ron insana of cnbc. thank you very much for joining me tonight. lawrence, thank you. bill gates, the former chief executive of microsoft said in a statement that he was, truly saddened to learn of steve jobs death. he added, the world rarely sees someone who has had the profound impact steve has had. the effects of which will be felt for many generations to come. for those of us lucky enough to get to work with limb, ithim, i an insanely great honor.
company, a 50,000-employee company that was so consistently ahead of the curve and ahead of all their competitors? people will be writing newspaper articles and blog posts and books about that for many years to come. i don t have the answer. and it will be it will be really interesting to see what happens with apple and what happens with personal computer technology in the years to come. people think of apple, people have thought of apple for so long as steve jobs. he embodied that company, that line of products, that approach to design so personally. i think it would be a mistake to try to clone some of the details of maybe how he ran the company or how he approached the design process. there s some there s some great lessons to learn there that i think will be uncovering and unraveling for a long time to come. he changed the way that we