millions of people are going to buy this to listen to their music. reporter: on the strength of itunes, jobs remade apple as a mobile powerhouse and never looked back. today apple is going to reinvent the phone. reporter: in 2007, he launched the iphone. three years later, he announced apple s first $20 billion quarter. but jobs changing physical appearance as he announced one triumph after another was a signpost to his health problems. as itunes took off, he announced he had surgery for a tumor on his pank creas. soon after, he had a liver transplant. so i now spr thave the liver mid 20s person who died in a car crash and was generous enough to donate their organs. and i wouldn t be here without such generosity. reporter: after the ipad s blockbuster holiday season, he said he would step away again. we saw him as apple launched the
to disney. as tightly as any executive i ve ever seen. they were two halves of a whole and when he left, clearly apple was left substantially reduced. and i think to a large extent, when he left, he was substantially reduced. both the company and steve jobs needed each other desperately and it s doubtful any one of them could survive the others. i think it was one of the reasons he was tied so tightly to the job. he was convinced he couldn t survive without being a major part of apple. so it s his passing is a great, a very deep meaning i think for the overall technology market and in general apple in particular. technology analyst rob enderle, thank you very much for joining me. my pleasure. take care. joining me now, by phone, is cnbc s ron ensauna. thanks for joining me. lawrence, thanks for having me.
apple s products to do their jobs more efficiently and intuitively. tonight our city, a city that has always had such respect and admiration for creative genius, joins with people around the planet in remembering a great man and keeping laurene and the rest of the jobs family in our thoughts and prayers. joining me now is janet shamlian who is live just outside of apple headquarters in cupertino, california. janet, what is the scene there? reporter: well, you know, this is the home, the campus of apple, lawrence. and right now the flags behind me, i don t know if you can see them, they re flying at half-staff. there s a sense of sadness here. the news is still so fresh. the work day here on the west coast is just ending or in many cases still continuing here. but this is the birthplace of everything you have been talking about. the iphone, the ipod.
ipad 2 and its icloud initiative, but then jobs announced his resignation saying he could no longer perform his duties as apple ceo. a creative titan of american business. he s survived by his wife, laurene, and four children. we re america s natural gas and here s what we did today: supported nearly 3 million steady jobs across our country. . scientists, technicians, engineers, machinists. . adding nearly 400 billion dollars to our economy. we re at work providing power to almost a quarter of our homes and businesses. . and giving us cleaner rides to work and school. and tomorrow, we could do even more. cleaner, domestic, abundant and creating jobs now. we re america s natural gas. the smarter power, today. learn more at anga.us. [ male announcer ] you never know
his personal approval. unlike no other ceo in the technology segment or most other segments, he took a personal interest in the products and to a large extent that s why apple didn t have too many of them. it actually had a very small number of products because each one had to be blessed by its ceo. even the image that apple portrayed to the world was largely crafted by steve jobs, personally, as was most of the relationships that resided around him. he was unique in the segment. rob, tim cook, the new head of apple, had the misfortune yesterday, i guess, of having to take the stage with the toughest act to follow in the technology industry. to introduce a new edition of the iphone. some of the reviews were not so good, but trying to follow steve jobs on that stage is virtually impossible, unimaginable in that business. where does apple go from here? well, unfortunately probably down. i mean, apple was, i think larry ellison said it best.