world s going. reporter: apple s total market value recently reached about $340 billion. its valuation is neck in neck with exxonmobil at the top of the heap for public companies. the company has 47,000 employees. those are just numbers. by the time jobs was done, he set a new standard for geeks, dreamers and business schools everywhere. built silicon valley s most valuable company and brought industries to their knees. but it wasn t all glory and success for jobs. apple s board forced him out in the 80s and for years he struggled to regain his footing. during those middle years, he bought a tiny animation studio from george lucas and started another computer company that seemed to go nowhere. then one of the great american comebacks. a decade after he was shown the door at apple, jobs returned to save it. that other computer company he founded, its software brought the luster back to apple s
something different about steve jobs. he has been irreplaceable. apple knows that. apple didn t even bother trying to replace him. tim cook is a very different kind of leader, and that s fine. you know, when i think about steve jobs, i don t just think about a ceo. i think about a visionary. i think about somebody who knew how to package products, deliver them and then tell the tale of them on stage in a way that, you know, people try and do and they just fail. we ve been watching video of him on stage and he was something of an entertainer. probably the best in that industry when it came to introducing products and that sort of thing. but there s also, you can feel an entertainers grip in an apple product when you open a box. you get an emotional reaction to some of the ways you experience that product for the very first time and you get the feeling
dr. nancy snyderman. thanks for joining me tonight. you bet, lawrence. we ll be back with more on the life and death of steve jobs. the genius behind apple who died today at the age of 56. [ female announcer ] find yourself sometimes cleaning up after your dishcloth? bounty extra soft can help. it s super durable, and in this lab test bounty extra soft leaves this surface three times cleaner than a dishcloth. even with just one sheet. super clean. super soft. bounty extra soft. in the pink pack. and try bounty napkins.
number of products because each one had to be blessed by its ceo. even the image that apple portrayed to the world was largely crafted by steve jobs, personally, as was most of the relationships that resided around him. he was unique in the segment. rob, tim cook, the new head of apple, had the misfortune yesterday, i guess, of having to take the stage with the toughest act to follow in the technology industry. to introduce a new edition of the iphone. some of the reviews were not so good, but trying to follow steve jobs on that stage is virtually impossible, unimaginable in that business. where does apple go from here? well, unfortunately probably down. i mean, apple was, i think larry ellison said it best. apple was the physical extension of steve jobs soul. you can t have one effectively without the other. he touched every part of that company. i think one of the advantages of
really just profoundly odd not to see steve jobs up there on stage in his little black turtle neck and his jeans. as there were those years in the late 80s and early 90s when steve jobs worked somewhere else. despite that, when you thought of apple, you thought of steve jobs. we thought of apple a lot. just as much as apple was and still is, it changed the way america consumes media and uses the power of commuting. it all began in 1984 with the company s first big press conference to introduce its macintosh computer. before that in 1976, there was apple 1. 1977, they had considerable success with apple 2. apple 3 didn t go so well in 1980. the big super bowl ad they ran in 1984 and the unveiling of the mac in 1984 was a big deal. and, i mean, if you can forget your ipad for a moment, you can forget how easy our technology is to use now. there was a time when unveiling an apple computer looked so radical, specifically because it looked like something that a human might use.