New out-of-the-box app experiences and analytics empower teams to rapidly activate, understand and monetize app audiences without ongoing developer support or app updates Later today at Elevate 2021
Share this article
Share this article
Growth report enables marketers to target and retain their highest-value users in verticals across the app economy
SAN FRANCISCO, April 8, 2021 /PRNewswire/
Adjust, the global app marketing platform, released today its second global
Mobile App Growth Report, in collaboration with Facebook . Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world s fastest-growing vertical, led by Argentina, while India tops the charts as the fastest-growing region.
(PRNewsfoto/Adjust GmbH)
Using its own Growth Score, Adjust created a global map to highlight mobile app trends outside big, mature markets showing app marketers where the highest growth potential can be found.
How India is becoming the land of rising Super Apps
India is on the path of becoming home to some of the future success stories. It can aptly be called The Land of Rising Super Apps, given the increasing interest of leading business houses in India in offering a Super App platform.
0 claps
Graphics by - Kirti Saboo Bagaria
Though the term ‘Super App’ was first coined by BlackBerry founder Mike Lazaridis back in 2010, the first Super Apps to emerge were not from developed economies like the USA, Europe, the UK, etc.
While China was a pioneer with the likes of WeChat, Baidu, Alipay, Meituan, etc., South-East Asia (SEA) has caught up with super apps such as Grab, GoJek, MoMo, ZaloPay, TrueID, and Fave, originating from different countries in SEA. Other economies have seen rise of few super apps, such as Japan (LINE), Middle East (Careem), South Korea (KakaoTalk), Bangladesh (Shohoz, Pathao), Russia (Yandex Go), Latin America (Rappi), and Africa (Tingg).
Four marketing strategies to increase app store downloads and engagement Four marketing strategies to increase app store downloads and engagement Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies.
Author
Categories
30-second summary:
App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity.
Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to face. Hence, precision is highly necessary.