How India is becoming the land of rising Super Apps
India is on the path of becoming home to some of the future success stories. It can aptly be called The Land of Rising Super Apps, given the increasing interest of leading business houses in India in offering a Super App platform.
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Graphics by - Kirti Saboo Bagaria
Though the term ‘Super App’ was first coined by BlackBerry founder Mike Lazaridis back in 2010, the first Super Apps to emerge were not from developed economies like the USA, Europe, the UK, etc.
While China was a pioneer with the likes of WeChat, Baidu, Alipay, Meituan, etc., South-East Asia (SEA) has caught up with super apps such as Grab, GoJek, MoMo, ZaloPay, TrueID, and Fave, originating from different countries in SEA. Other economies have seen rise of few super apps, such as Japan (LINE), Middle East (Careem), South Korea (KakaoTalk), Bangladesh (Shohoz, Pathao), Russia (Yandex Go), Latin America (Rappi), and Africa (Tingg).