From cooking and childcare videos to satirical reels and parenting tips, mom content creators are engaging with a niche audience in interesting ways. They not only have a loyal set of followers, but they are also attracting brand partnerships and monetising their content steadily but surely.
South Korean gaming major Krafton has led a Series A funding round of $10 million in One Impression, a global influencer marketing platform, which aims to expand its global footprint this year, starting with South East Asia and the UAE.The .
Mumbai, Mar 15: Influencer marketing platform One Impression on Wednesday said it raised USD 10 million in series-A funding round led by South Korean gaming major Krafton Inc and others. The Gurgaon-based startup claims to have helped over 500 brands, including the likes of Cetaphil, Meesho and MamaEarth, to drive growth with influencer-led initiatives. The platform transacts with thousands of creators including celebrities and nano influencers generating over 1,00,000 content pieces. In the seed funding round in January 2022, it […]