Podcasts are hardly new, but (along with other audio formats) they’re continuing to experience a long boom. The opportunity hasn’t been lost on brands, with a growing number of branded podcasts that have legitimately connected with audiences, as well as sponsoring and advertising opportunities. We asked three experts from The Drum Network: what’s the opportunity for brands?
she said anything is possible in america. at ten o clock reeta chakrabarti will be here with a full round up of the days news. first, the media show. hello. have you listened to a podcast series recently or tuned in to radio four to a series like intrigue tunnel 29 or this coming storm in so many ways, they owe a huge debt to our guests today? ira glass is the man behind the long running this american life, the firstjournalism podcast to win a pulitzer prize. he also launched serial, the series that went viral in 2014, kicking off a huge demand for long form narrativejournalism. glass sold serial productions to the new york times recently, reportedly for $25 million. and as we debate the role of media
celebrating her historic confirmation as the first black woman to serve on the us supreme court. in a speech at the white house, she said anything is possible in america. hello, and welcome to our look ahead to what the papers will be bringing us tomorrow. with me are rachel watson, who s the scottish political editor at the scottish sun, and kevin schofield, the political editor at huffpost uk. welcome back. tomorrow s front pages for you at home. the daily mail is leading with chancellor rishi sunak s wife, akshata murty, agreeing to pay uk taxes on her overseas income following a row over her non domicile status. the telegraph is also leading with ms murty s decision, and her statement saying that while the arrangement was legal.
With years of declining ratings, the things that have generated true Oscars buzz in recent years have been debacles: John Travolta’s failed pronunciation of ‘Idina Menzel’; La La Land’s erroneous announcement as best picture; and now the already-infamous Will Smith moment. Assuming these moments were unplanned, what lessons do they hold for PRs? How can marketers harness the power of true watercooler moments (despite the death of the watercooler itself) without courting backlash? We asked five experts from The Drum Network.
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