Britain’s national carrier used to represent the pinnacle of air travel. Now, it is straining under the weight of history. It’s time its marketing acknowledges this, writes Harry Lang.
October has been attention deficit hyperactivity disorder (ADHD) awareness month. Here, Sarah Jenkins of The Romans argues that the condition has been a superpower in her PR career.
Lou Kelly, head of consumer at Boldspace, has been keeping a close eye on the rise of drone-based PR. She sees them as a feasible media channel in 2023.