New Delhi [India], January 12 (ANI/PNN): Investing in startups like ConsCent, FAARMS, and Bliv.club, Sigurd is on a spree to reach masses through digital. Sigurd looks at diversification by identifying out-of-the-box startups. Sigurd backs startups with not only funds but with industry connects, partnerships, customer acquisition, influencer connect, advertising, marketing, PR, and more. The founders, Tanmay Maheshwari and Harshit Agarwal talk about how strenuous it becomes for young entrepreneurs to find the ideal growth partner for their kickass ideas. Details on what a founder should look for while finding the right investor they share. Getting started isn't a piece of cake for any startup. Goes without saying, innovative products and sound business models are the core foundation of every startup. Ensuring a business idea that's well-suited and aligned with the current market is mandatory for startups. As per a study conducted by the IBM Institute for Business Value, 91% of