When Ola Electric first revealed its plans to cut out the middleman and deliver its e-scooters directly to customers, industry watchers took notice. After all, it was the first time an electric vehicle maker in India had decided to borrow a page from Tesla’s playbook to get rid of the dealership culture.
By Ragini Saxena, Ola Electric Mobility Pvt., the Indian startup that’s pledged to build the world’s biggest electric scooter factory, doled out a handful of brightly-hued bikes earlier this month, complete with drummers and a saxophonist to mark the occasion. Founder Bhavish Aggarwal came to thank some 100 customers who brought along family and friends.
Ola Electric Mobility Pvt Ltd., the startup that's pledged to build the world's biggest electric scooter factory, distributed a handful of brightly hued bikes to customers in December at its factory in Chennai