This step comes within NEOM's efforts emanating from its vision to achieve sustainability and preserve the environment, as well as to become an unprecedented model in preserving wildlife at the regional level.
antelopes, the zebras, and we actually imitate that on our farm. of course, it is not on the same scale. this is called regenerative farming. it is holistic management. in it that way, you can produce high quality nutritious protein and iron based food and look after the environment. it is a very kind system nature friendly. i wonder, sorry, kind system nature friendly. iwonder, sorry, to kind system nature friendly. i wonder, sorry, to interrupt you briefly i wonder if there is any money in it because we are in a system and an ear of a cost ofa are in a system and an ear of a cost of a cost of living crisis and the foreign beef flooding the uk market so what is the margin on uk beef and what are your thoughts on trade and what is happening with imports and exports? at the moment british beef is doing very well, and farm great prices have improved for beef producers and they have been supported by the public and consumers. in terms of what we receive as a share,