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Press release content from Business Wire. The AP news staff was not involved in its creation. New Plastic Stewardship Initiative Creates Incentives for Companies to Reduce Plastic Waste February 10, 2021 GMT WASHINGTON (BUSINESS WIRE) Feb 10, 2021 Verra, a leading global nonprofit standard-setter, and the 3R Initiative, a coalition committed to achieving zero plastic waste, today launched a new plastic stewardship initiative that will establish the world’s first comprehensive framework for companies to verifiably manage and reduce plastic waste. ADVERTISEMENT More than 1,000 organizations have united behind a common vision and targets to create a circular economy for plastic as part of the Ellen MacArthur Foundation’s New Plastics Economy. Many are starting to set targets to collect and recycle the plastic waste they generate. Until now, there has been no integrated framework incorporating best practices for achieving and reporting on goals to collect and recycle plastic.

United statesHanna jagerAnne thielDavid antonioliAlexander cramwinckelEllen macarthur foundation new plastics economyFor initiativeConservation internationalTetra pakEllen macarthur foundationNew plasticsChief executive officerCorporate plastic stewardshipPlastic waste reduction standardPlastic standardSouth pole