Checkerboard Is the Pandemic s Answer to Millennial Pink
The comforting nostalgia and soothing order the pattern conjures strikes a chord.
By Harling Ross Featuring Tyler Mcgillivary, Holiday the Label, Mellow NYC, Baina
A throw pillow was my gateway drug. I purchased it last August from Jonathan Adler 22 square inches of pale blue-and-white checkerboard. Since then, I’ve added checkered bath towels, a checkered mug, checkered underwear, and a checkered phone case to my repertoire of gridded possessions, along with countless “inspo” screenshots in my camera roll. The proliferation of this singular pattern has become a matter of deliberate obsession for me at this point, but like most aesthetic phenomena these days, it originated as something far subtler: an eerily omniscient wink, courtesy of the Instagram algorithm.
Vans partners with creatives to produce different arts
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Shoe retail company and streetwear brand, Vans, has partnered with creatives for their new campaign, “These Projects Are Ads for Creativity”.
The project is a new artist-first brand campaign that showcases creativity in its purest form.
Artists were tasked with drawings, sculptures, music videos, custom shoes, digital animations and much more.
Some of the artists who are part of this campaign are San Francisco-based Rewina Beshue, who produced colourful paintings that explore themes of time, space and reality, and Annabell Lee with her vibrant painted pillows that mirrors her bold personality.
Vans, the global icon of creative expression, presents “
These Projects Are Ads for Creativity”, an artist-first brand campaign that showcases creativity in its purest form by enabling Vans’ family of creatives to go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more.
In celebration of International Women’s Month, Vans goes beyond creating a conventional ad campaign and instead, has committed traditional ad resources to empower five women-identifying creatives, fueling their DIY spirit of making art that’s truly their own.
“
These Projects Are Ads for Creativity” enables creativity and expression by showcasing the unique craftsmanship of art, objects and ephemera, artfully designed by a talented roster of independent artists from around the world. Featured in the campaign is a diverse community of women, whose creative ambitions are proof points of empowerment and equity in the creative space. Since the COVID