Vans, the global icon of creative expression, presents “
These Projects Are Ads for Creativity”, an artist-first brand campaign that showcases creativity in its purest form by enabling Vans’ family of creatives to go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more.
In celebration of International Women’s Month, Vans goes beyond creating a conventional ad campaign and instead, has committed traditional ad resources to empower five women-identifying creatives, fueling their DIY spirit of making art that’s truly their own.
“
These Projects Are Ads for Creativity” enables creativity and expression by showcasing the unique craftsmanship of art, objects and ephemera, artfully designed by a talented roster of independent artists from around the world. Featured in the campaign is a diverse community of women, whose creative ambitions are proof points of empowerment and equity in the creative space. Since the COVID