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Indian firms investing more in content creation, work process developments

Leading Indian brands have prioritised investments in the speed, scale and efficiency of their content creation.

Welcome To IANS Live - LatestNews - Indian firms investing more in content creation, workflow improvements: Report

According to the 2023 Digital Trends Report by Adobe, about 79 per cent of senior Asia Pacific (APAC) executives, including 92 per cent in India, say customer demand for content has significantly increased.

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