In-app advertising is about recall, expanding reach & creating engagement adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
linkedin Dentsu International has announced the launch of its global commerce unit Total Commerce in India. The unit was rolled out in Latin America and ANZ in July 2020. This unit will look to cover every aspect of e-commerce, last-mile delivery as well as retail radius communication. The team at Total Commerce consists of Nihal Nambiar (AVP - strategic solutions, iProspect) for performance media; Krutika Shroff (senior UX lead, Fractal Ink Linked by Isobar) and Richa Gupta (senior UX lead, Fractal Ink Linked by Isobar) for design and experience; Aniket Khare (VP - business development, Merkle Sokrati) for data and analytics; Deepak Kumar (director, Hyperspace) for retail design and experience and Provit Chemmani (group tech – Ecommencify, WATConsult) for holistic e-comm design and delivery.