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Channelling his Angry Young Man persona Amitabh Bachchan loses his cool in new upGrad Abroad film via The Womb India – Campaign Brief Asia

Legendary Indian actor Amitabh Bachchan loses his cool in the latest upGrad Abroad film created by The Womb Mumbai. Channelling his ‘Angry Young Man’ persona, Bachchan is seen annoyed by the fact that upGrad Abroad offerings did not exist during his college days.

Amitabh Bachchan gets into his Angry Young Man avatar to promote upGrad Abroad

Just as the actor is seen breaking the edtech platform’s office in the film, the brand hopes the ad will also break through the clutter.

Amitabh Bachchan revives his Angry Young Man avatar in new upGrad ad

Mumbai: Ed-tech major upGrad’s latest digital film features actor Amitabh Bachchan in his 70’s popular persona of the ‘Angry Young Man.' Conceptualised by upGrad’s creative agency The Womb, the ad spot announces the launch of its new vertical upGrad Abroad. Directed by Amit Sharma of Chrome Pictures, the ad film shows Big B on an uncharacteristic rampage annoyed by the fact

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