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upGrad s latest campaign deploys micro-targeting to highlight its upskilling solutions

The digital campaign reaches out to viewers based on gender and interest in various tech domains.

Ankit khirwalHeval patelRoopali singhalSuyash khabyaGunjan gabaNavin talrejaSneha rainaIpshita khanParitosh lonkarRicha shahKawal shoorWomb communicationsChrome picturesUmeed ki kiran

upGrad deploys gender & interest-based micro-targeting in new campaign

Through micro-targeting the digital campaign showcases the value of upskilling across various technology domains while encouraging women coders to pursue a skill of their choice

Ankit khirwalHeval patelRoopali singhalSuyash khabyaGunjan gabaKush malhotraNavin talrejaSneha rainaParitosh lonkarIpshita khanNapolean daniel amannaRicha shahKawal shoorBestmediainfo bureauBestmediainfo bureau delhiPlanning team

Channelling his Angry Young Man persona Amitabh Bachchan loses his cool in new upGrad Abroad film via The Womb India – Campaign Brief Asia

Legendary Indian actor Amitabh Bachchan loses his cool in the latest upGrad Abroad film created by The Womb Mumbai. Channelling his ‘Angry Young Man’ persona, Bachchan is seen annoyed by the fact that upGrad Abroad offerings did not exist during his college days.

United kingdomHeval patelAnkita sawantSuyash khabyaGunjan gabaNavin talrejaSneha rainaParitosh lonkarIpshita khanAmit jiArjun mohanAmitabh bachchanRicha shahKawal shoorPlanning teamCreative team

Amitabh Bachchan gets into his Angry Young Man avatar to promote upGrad Abroad

Just as the actor is seen breaking the edtech platform’s office in the film, the brand hopes the ad will also break through the clutter.

United kingdomAyananka boseAnkita sawantSuyash khabyaNavin talrejaParitosh lonkarArjun mohanAmit sharmaAmitabh bachchanRicha shahHeval patelGunjan gabaKush malhotraSneha rainaAmit jiIpshita khan

HDFC Mutual Fund Launches #LaxmiForLaxmi

HDFC Mutual Fund Launches #LaxmiForLaxmi
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