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The campaign “For the love of hands” announces its latest range of hand sanitisers 19 Jul, 2021 - 08:52 AM IST     |     By indiantelevision.com Team     Mumbai: Bottled drinking water brand Bisleri has announced its foray into the personal hygiene segment. The company launched a new TVC for its new range of hand purifiers, with the tagline – For the love of hands , and became the latest entrant in the hand sanitisers market, a segment which has witnessed an upsurge in demand since the onset of the pandemic. With the frequent use of regular sanitisers, consumers experience adverse effects on the skin, like coarseness and dryness. The TVC aims to portray how Bisleri’s new range of hand purifiers that are enriched with aloe vera, glycerol, and vitamin E, can keep the skin moisturised and nourished while ensuring protection from germs.

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