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Are Attention Metrics On A Path To Becoming Advertising Currency? - 05/16/2024

Paul donatoTony jarvisBurak kurtunAngela engGeorge ivieMarkku mantymaaInteractive advertising bureau viceMedia science co duane varnResearch programs tracy adamsAttention measurement validation initiativeMedia rating councilAdvertising research foundationOp ed contributorMeasurement validationResearch officer paul donatoRating council executive director