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As Jeffrey Katzenberg and Meg Whitman prepared to launch their streaming service Quibi, the powerhouse executives pitched it as a happy home for filmmakers to bring their short-form shows and movies. The company was what every producer wants to see in Hollywood a big-spending new buyer hungry for fresh material.
Best of all, creators would be able to retain ownership of their projects, a potentially attractive deal given the demand for content in the streaming era.
“Our deal is one of the most attractive deals that anybody can [get] today,” Katzenberg said at a 2018 industry event.
But after Quibi’s sudden collapse, announced this week, showrunners and studios are left scrambling to figure out what to do with the productions they’ve spent months developing for the platform, which now do not have an obvious home.