Only 11% global brands believe their current agency model is fit for future needs: Survey: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
A survey from the WFA and MediaSense has found the majority of international marketers are dissatisfied with media agency service models – and unimpressed by AI chops.