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Q4 is typically the busiest season for an influencer s business with holiday campaigns and sponsorships.
This spring, the influencer-marketing industry took a major hit because of the pandemic, but insiders said it began to rebound later in the year, which led to a packed holiday season. I have never seen a holiday season like this, said Shannae Ingleton Smith, cofounder and head of talent of Kensington Grey, a boutique talent management agency.
Business Insider spoke with influencers, talent agents, and managers about the impact of the coronavirus on the influencer industry and the holiday campaign trends and rates they saw in 2020.