The bakery and snack brands aiming for the stars by banking on big Hollywood names In recent months, there has been a raft of announcements from brands that have shimmied up to big names to pump energy into their marketing ploys and attract the purchasing power of star-struck consumers.
Aligning with a big Hollywood names pays dividends, as experienced by a relatively-unknown Spanish snack producer when its canned Patatas Fritas appeared in Parasite , which became the first non-English language film to win an Oscar in the Best Picture category last year.
Bonilla a La Vita dominated headlines after it
Now, Bimbo Bakeries USA has enlisted John Stamos as ambassador for one of its popular bread brands.
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