Advertisements have left a lasting impact over the years, from Amul s iconic "Utterly Butterly Delicious" to Cadbury s memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Amul goes global: A look at the dairy giant s journey from Kaira to US
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7 Iconic and nostalgic Indian ad campaigns and their jingles that have became a part of our lives
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