Advertisements have left a lasting impact over the years, from Amul s iconic "Utterly Butterly Delicious" to Cadbury s memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Advertisements have been a part of our lives for decades, and their impact on our decision-making process cannot be ignored. From billboards to social media ads, we are constantly bombarded with messages about products and.