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Dentsu limits payment terms to 30 days for minority media owners
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TVN Webinar To Explore Audience Segmentation And Optimizing Spot TV
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How Roku s ad sales boss Alison Levin successfully steered through the pandemic CNBC 3 hrs ago Megan Graham
Roku saw a massive hit with cancellations in March at the beginning of the pandemic, letting businesses out of deals as they saw fit.
But the company s ad business bounced back amid a broader shift to streaming ads during the stay-at-home year.
Alison Levin, Roku s VP of global ad revenue and marketing solutions, said the company gained a record number of clients in the third quarter. © Provided by CNBC Alison Levin, Roku s VP of ad sales and strategy
In late spring 2020, Alison Levin was outside in her backyard with her young daughter and golden retriever. Both were running as quickly as they could at one another, for the same ball. Inevitably, they collided.
How Roku s Ad Sales Boss Alison Levin Successfully Steered Through the Pandemic
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Streaming Wars Could Shake Up TV s Ad Dollars
Brian Steinberg, provided by
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Donna Speciale’s recent return to the business of selling TV advertising might be the most obvious hint that Madison Avenue is eager to get back to normal after a year of coronavirus chaos. Too bad that won’t be possible.
Speciale is a veteran ad executive with hard-won experience on both sides of the bargaining table. She spent years as a top media buyer working for ad giants like Procter & Gamble and Coca-Cola before testing new waters and leading ad sales efforts at WarnerMedia. She was recently named the ad sales chief at Spanish-language broadcaster Univision. Her first actions in that role show just how much quick change the industry is facing. She hired two of her top lieutenants at WarnerMedia, Dan Riess and Dan Aversano, a move that lets advertisers know they’ll be dealing with a familiar team. And she unveiled a glitzy deal that named Clorox, Coca-Cola, Dunkin, Johnson