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Toyota worry about is prius . Tim used to cover the auto industry, now he is an m. I. T. Industry professor. You see the technology doing very sites mapping, it was involving google car, it is a different set of techniques and skills from detroits automaking industry. Cory i saw your byline, tim higgins came from detroit any similarities between the companies . Auto industry churns through cash. Cost a billion dollars credit new car . It is expensive timeconsuming process. Apple has a lot of money in the bank, they have Global Operations they are use to Retail Networks all over the world. Now, that said, designing and building cars is very complicated something that trips up even experienced automakers with marketing hitting up what the consumer wants. It is a long lead time for developing a car. They spend boatloads of money in r d which is container ships full of money. The history, the knowledge they have built up is it abn accumulation . When you talk to engineers out in Silicon Va

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