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The unnecessarily elusive Picon

There’s nothing cocktailians like more than to get a taste of unobtanium. For the longest time, that was absinthe, which was off-limits for most of a century though an ingredient in many classic cocktails, such as the Sazerac. Early in the artisanal drinks movement, bartenders had to make do with absinthe substitutes, such as Pernod. The allure of the naughty and the lure of the illicit led to an enthusiasm for the Green Fairy. Now that absinthe is treated like most any other liquor, it is no longer an object of such desire.

The sweet outlook for bitters lies behind Campari s Picon buy

Campari’s move for Picon bolsters the Italian group’s prospects in the still tasty-looking market for bitters, Just Drinks columnist Richard Woodard argues.

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