Adopting certain aspects of B2C-style consumer campaigns may serve B2B marketers well in their efforts to connect with business customers or they may not.
As consumers and business leaders strive to grasp the impact of this huge evolution in tech, marketers and advertisers are enthusiastic early adopters of generative AI.
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Without strong communication and a clear objective, a lack of momentum and focus can leave clients frustrated and their agency partners straining to meet expectations.