Three years ago, AB InBev launched BEES, a business-to-business e-commerce platform to empower our small and medium-sized retail partners and help grow their businesses At the end of the day, retailers shop for a living. They need a great shopping experience, said Ricardo Tadeu, Chief Growth Officer, AB InBev. We were seeing that all the benefits that consumers saw in their day-to-day lives in terms of convenience, a wide variety of products at a very good price, flexible delivery -.