Three for BEES: Inside our digital 'hive' that helps retail businesses thrive

Three years ago, AB InBev launched BEES, a business-to-business e-commerce platform to empower our small and medium-sized retail partners and help grow their businesses At the end of the day, retailers shop for a living. They need a great shopping experience, said Ricardo Tadeu, Chief Growth Officer, AB InBev. We were seeing that all the benefits that consumers saw in their day-to-day lives -- in terms of convenience, a wide variety of products at a very good price, flexible delivery -...

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