PHOTO:
Don Ross III
Effective customer journey maps aren t the purview of only one department. Companies need to involve stakeholders and experts from the right departments in the process, executives agree. But which departments to involve is a matter for debate.
Among the recommendations of what departments to include are:
Marketing, Customer Support, UX Proper journey mapping is key to success, said Joe Terrell, founder of Drifted. In this way, you understand how your users think and know their pain points in order to offer them the desired experience.
Terrell sees including representatives from the following departments as essential in developing customer journey maps: