Amazon launches AmazonBasics Fire TV Edition in India; Check price, features here
Amazon is also planning to launch a 43-inch 4K TV in India having similar features in addition to a 32-inch 720p TV and a 43-inch 1080p TV on the Fire TV OS.
AmazonBasics Fire TV. (PC-Amazon.in)
Amazon has entered the Indian television market by launching its first series of televisions under the AmazonBasics brand.
AmazonBasics televisions have been launched in two different sizes including 50-inch and 55-inch. The 50-inch TV is priced at Rs 29,999 whereas the 55-inch Smart TV can be bought at Rs 34,999. Both the models have been listed on the Amazon India website.
Amazon has just launched its first Amazon-branded Fire TV Edition televisions using its AmazonBasics private label in India. The first two TVs being released, among several in the series, are a 55-inch model for ₹34,999 (~$480 USD) and a 50-inch model for ₹29,999 (~$410 USD). Both sizes are 4K UHD TVs with support for Dolby Vision, HDR10, and HLG high dynamic range formats, as well as Dolby Atmos audio.
AmazonBasics is one of Amazon’s private label “house” brands which it use to sell a massive assortment of products, similar to Costco’s Kirkland brand and Walmart’s Great Value brand. Considering Amazon released an AmazonBasics Microwave a couple of years ago with Alexa support, I guess it’s no surprise that it would eventually do something similar with televisions and the Fire TV operating system. While AmazonBasics is not well known for large electronics or appliances in most countries, that’s not the case in India, where you can buy AmazonBasics branded dishwash