Later, David Mcintosh joins us to discuss his organizations strategy for campaign 2020. Trump during the impeachment inquiry. Host what was last year an anonymous New York Times oped by a purported white house senior staffer is now a fullfledged book just published, the author citing further concern, alarm, and consternation about President Trumps term in office saying he deserves to be fired. We start with excerpts from the Washington Post article and what they are publishing today. Democrats, use 2027488000. Epublicans, it is 2027488001 and independents, 2027488002. You can send us a text, make sure you put your name and where you are texting from. That is 2027488003. On twitter, we are cspanwj. On facebook, facebook. Com cspan. The article in the Washington Post, washingtonpost. Com where you can read it for yourself. The headline book by anonymous, describes trump as cruel, inapt, and a danger to the nation. Trump Administration Officials masseered resigning en last year, but rejec
Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when i was researching is that there was a relationship betw
The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas, to get adds into places that had never had ads before, like schools, to cobrand with every like Music Festivals and so on. There was an inverse relationship between that aggressive marketing and the cutting good jobs on aufner the economy because the way that these companies were freeing up money to spend on this much more aggressive kind of Lifestyle Mark
We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the sense of belonging that they could then extend into kind of selfimposed branded cocoons and so everything as long as it was branded this logo. So nike was the first one to do this. They didnt ever own their factories in it and the main thing i learned when i was researching is that there was a relationship between this aggressive kind of marketing that was constantly sort of trolling thely Youth Cu
Youre watching booktv on cspan2 with top nonfiction books and authors every weekend. Booktv, television for serious readers. [inaudible conversations] hello, everyone. Thank you for joining us. My name is tashib graham, and i am outreach librarian at vanderbilt library. Im so excited to chat with saeed jones about how we fight for our lives. He is also the author of preruled to bruise prelude to bruise, 2015 stonewall Barbara Giddings literature award. Also a finalist for the 2015 National Book critics circle award as well as awards from lambda literary and the publishing triangle in 2015. Saeed serves as cohost to buzzfeeds morning show and also as lgbt and culture editor. He was born in tennessee and grew up in texas. He earned a ba at Western Kentucky University and an msa at rutgers universitynewark. He lives in new york city. Thank you for being here, saeed. Thank you so much. Thank you. Thank you. [applause] u so as a side note, as a sie note, the southern festival of books remai