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tete escape
COVID-19 left all of us in new territory. At work. At home. In our personal lives. And certainly in marketing.
Marketers struggled finding just the right tone at the outset of the pandemic. It s still a challenge. Customers were scared for their health. They changed spending habits. Brands contemplated suspending marketing for paid products, and some did.
Let s give marketers a bit of a mulligan if their campaigns seemed a little off, tone-deaf or contrived. We all tried. Even if marketers did fall victim to the occasional buzzword use in a campaign, theyâre forgiven.
Itâs 2020. Everyone was under duress. Still, we can learn from all those buzzwords and phrases, right? Creativity remains paramount for brands to stand out, right?
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Tackling Loneliness: Meet the army of volunteers preparing Christmas Day to bring a little bit of festive cheer
Heart of Scotstoun group By Deborah Anderson EVERY Friday you could hear the laughter and chatter coming from a pensioners’ lunch club as old pals caught up with one another and shared stories. The lively meeting was something the regulars at the Hearty Lunch Club, run by community group Heart of Scotstoun in Glasgow, looked forward to. However, when lockdown struck the shutters came down on the club and its people found themselves isolated in their homes. Knowing that some of the more vulnerable members of the community might be in need a bit of help, the Heart of Scotstoun volunteers turned their service around to become a meal delivery service.