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tete escape
COVID-19 left all of us in new territory. At work. At home. In our personal lives. And certainly in marketing.
Marketers struggled finding just the right tone at the outset of the pandemic. It s still a challenge. Customers were scared for their health. They changed spending habits. Brands contemplated suspending marketing for paid products, and some did.
Let s give marketers a bit of a mulligan if their campaigns seemed a little off, tone-deaf or contrived. We all tried. Even if marketers did fall victim to the occasional buzzword use in a campaign, theyâre forgiven.
Itâs 2020. Everyone was under duress. Still, we can learn from all those buzzwords and phrases, right? Creativity remains paramount for brands to stand out, right?